Castrol signs Ronaldo as ambassador Saturday, April 18, 2009
Lubricant company Castrol has signed footballer Cristiano Ronaldo as its global brand ambassador till 2011.
As part of the deal, Ronaldo will promote the complete range of Castrol products and feature in new Castrol Edge and Castrol Power 1 brand campaigns.
Castrol senior vice president Mike Johnson said, “This is a fantastic opportunity where two world class performers are joining forces.
Castrol is the world’s greatest lubricant brand and Cristiano the world’s best performing player. We are really looking forward to building on our success through this new partnership.”